There are several reasons why I am so attracted to this tube of color. The first is the matte black packaging, which gives it a luxe feel (for a drugstore lipstick), and the Kate logo that reminded me of my own signature. Now that Spring is finally dipping its toes in New York, I decided it was about time to try more colors in my makeup looks. To be honest, I was afraid of how a bright coral would look on my super pale self, but the fears were conquered. The color payoff is amazing. Super pigmented. I’m pretty sure I will adding the fuchsia onto my wish list.